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Web Design: Retina Today
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Retina Today is one of many ophthalmic publications produced by Bryn Mawr Communications. Sides Media creates and maintains a vast library of websites, portals, video series, publications and more for all properties under the BMC umbrella. In 2013 we embarked on a major overhaul of all the publications’ websites. Retina Today had a need for a larger amount of content than some of the...

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Print: Truitt Wedding
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When a good friend of mine got married, I was so excited to help her with her simple, whimsical paper-airplane themed wedding design! With the wedding being at a gorgeous country club at the end of September, the design is light and playful – celebrating the wedding of two great people! All photos by Sockel...

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Web Design: Philly Area Creative
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Philly Area Creative is a design studio dedicated to creating attractive, functional, and easy-to-use websites for local businesses, from lawyers and contractors to bakers and artists. The studio’s website needed to portray an approachable, smart team that would be easy to work with and turn out a great...

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Web Design: Alcon Cataract Refractive Suite
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This web portal was designed as a release for Alcon’s suite of Cataract Refractive lasers, microscopes and image guided systems, to coincide with AAO, a large annual meeting in the ophthalmic industry. The homepage is designed around the visual of each machine – and then uses a flipping “tile” animation to reveal the option to view a video or article related to that item....

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Web Design: Luther Woods Nursing & Rehab Center
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The overall mandate of this website design was to make sure the information was presented clearly and that all questions would be answered for both seniors and caretakers looking to find a phenomenal facility for nursing and rehab care. One of the main things incorporated on this site is a simple, step-by-step form to schedule a visit. By answering only one question at a...

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Branding & Package Design: Physician Recommended Nutriceuticals
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PRN started off this re-brand with little more than a logo. I created a brand that embodies the wide selection of products and offerings in a custom periodic table aesthetic. Each category of product has its own color palette, and each product is represented by a two-letter symbol in a corresponding icon. Once the brand was established, refined and approved, I set to work...

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Print: Point Pleasant
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Point Pleasant Pediatric Special Care creates a nurturing, supportive environment for children with special needs. In my professional partnership with the company, we created countless postcards, flyers, brochures, and business print collateral – all within the company’s brand palette and standards....

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Print: Cambridge Senior Living
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Cambridge Senior Living approached me to help create some marketing collateral within their existing brand. The end result is a brochure, business cards, and a handful of flyers that come together to create a cohesive marketing campaign for the...

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Print: University Student Living
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University Student Living is a student housing company, part of The Michaels Organization. The company owns eight independent locations for university student housing, ranging in location, amenities and more. I worked on a variety of  freelance projects for USL, including business cards, brochures and folders, and print and web ads – all keeping within their brand standards and company...

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Print: Aetna
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My first professional job was as a full time co-op at Aetna in Blue Bell, Pennsylvania. It was my responsibility not only to take on and finish up projects that my seniors had started, but also to assist in the creation of a large volume of print pieces. These pieces were for a wide variety of purposes – enrollment, dental office guides, consumer-facing and...

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Print: Uncle Dave’s Homemade Ice Cream
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This postcard design was one of a few similar designs in an ongoing marketing campaign for a local ice cream shop – Uncle Dave’s Homemade Ice Cream. Using the company’s new brand, this design expands on the aesthetic to portray a farm-fresh, vintage aesthetic. I expanded upon the brand’s ice cream cone in the logo, to create a visual for ice cream by the...

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Infographic: Sudden Cardiac Arrest at the Holidays
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This infographic project for CardioReady informs the audience that for a fraction of the price of a normal holiday party, a company could greatly increase employee safety by purchasing an Automated External Defibrillator. Through holiday-centric facts and visuals, the choice is presented as almost a...

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Infographic: Women’s Financial Decisions
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What is the most important financial decision a woman ever makes? This infographic seeks to inform its audience that negotiating your first salary will impact every major life decision you make – especially for women. This infographic didn’t initially know what it wanted to be. Sorting through a large amount of quantitative data to stitch together seemingly unrelated facts and piecing them into a...

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Infographic: Newspapers Deliver
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This infographic was created for the Newspaper Association of America to visually deliver the information that the newspaper industry is changing. Fueled by creative and fresh ideas, positive changes are afoot in the industry. The latest research shows that not only do newspaper media reach a huge audience, they also reach an engaged audience. We’ve taken the data and created an infographic illustrating the...

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Packaging: The Devil’s Kitchen
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The Devil’s Kitchen was one of my last projects at Drexel University, that turned into a proof of concept for a gourmet boutique. While the package never came to fruition, my mentor advised that this was ready to go to market. Creating an imaginary brand and then fleshing out all the pieces for it is a highly frustrating yet rewarding experience. The Devil’s Kitchen...

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