Print: Uncle Dave’s Homemade Ice Cream
This postcard design was one of a few similar designs in an ongoing marketing campaign for a local ice cream shop – Uncle Dave’s Homemade Ice Cream. Using the company’s new brand, this design expands on the aesthetic to portray a farm-fresh, vintage aesthetic. I expanded upon the brand’s ice cream cone in the logo, to create a visual for ice cream by the cup, and then worked it into a design that was ready for the masses. There also is a set of accompanying “I ate like a PIG” buttons with this campaign, seen below.