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Web Design: Retina Today


Retina Today is one of many ophthalmic publications produced by Bryn Mawr Communications. Sides Media creates and maintains a vast library of websites, portals, video series, publications and more for all properties under the BMC umbrella. In 2013 we embarked on a major overhaul of all the publications’ websites. Retina Today had a need for a larger amount of content than some of the other publication websites. The site is incredibly feature-rich, including HTML reproduction of full articles, video content, event calendars, an extensive publication issue archive, podcasts, news feeds and polls. The amount and variety of content called for a simple, usable frontend design that focused on content over imagery, and a robust backend structure with a clean user-interface. The site is in production as of early 2014.


Article pages alone are a complexity – the user-interface  on the backend is set to pull the style sheet of the publication’s original InDesign file, and convert it to the site’s HTML and CSS, ensuring a seamless transition of everything from italics, section headers and images, to superscripts, footnotes and drop caps.