Just a couple of many samples of my work while completing a 6-month internship at Aetna.
Shown here: (Top Left) inside tri-fold spread of brochure to pitch new products to CEO of company.
(Middle Right) inside spread of brochure showcasing application of Aetna's new/improved brand standard.
(Bottom Left) Direct-mail piece on the topic of eye care.
Shown here: (Top Left) inside tri-fold spread of brochure to pitch new products to CEO of company.
(Middle Right) inside spread of brochure showcasing application of Aetna's new/improved brand standard.
(Bottom Left) Direct-mail piece on the topic of eye care.
I designed The Cheesesteak book to educate readers on the history, preparation and social trends of the infamous Philadelphia
Cheesesteak.Shown here: two spreads and the logo from the wax paper used as a belly band surrounding the book.
This is a proposed re-design of the wayfinding systems of the Free Library in Philadelphia. Since it is such a dark, expansive building,
I used bold colors and light treatments to make the environment more welcoming and easily navigated. Shown here: Preliminary and Directory signage.
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I used bold colors and light treatments to make the environment more welcoming and easily navigated. Shown here: Preliminary and Directory signage.
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Restaurant design based on Pablo Picasso's one-line drawings, called Contrasto.
Shown here: Contrasto letterhead, envelope and business card; illustrations by Julia Kassab.
Shown here: Contrasto letterhead, envelope and business card; illustrations by Julia Kassab.
Package design for a set of five hot spices, hot sauce, measuring spoons and cookbook called "The Devil's Kitchen".
Shown here: photo of comped physical packaging, "The Devil's Kitchen" logo, hangtag for measuring spoons, labels for
cans of spices (color coded for mild to hot), label for hot sauce, cover and inside spread of cookbook.
Publication design for fictional literary magazine, "Lyra".
Shown here: two spreads from feature article about poet Jeffrey McDaniels.
Shown here: two spreads from feature article about poet Jeffrey McDaniels.
Senior Thesis - book design on the subject of Victorian calling cards.
Shown here: spreads from the book (R and L), and a heading page (center).
Shown here: spreads from the book (R and L), and a heading page (center).
Copyright 2007
Julia Kassab Graphic Design
Julia Kassab Graphic Design